Meet NAOMI – Crafting Timeless Elegance

My passion for jewelry and beauty was ignited in my earliest memories, shaped by a world of artistry and refined through a lifelong love of design. Raised by my parents—both haute couturiers—I grew up surrounded by exquisite fabrics, an unwavering commitment to quality, and the artistry of made-to-measure creations. This foundation taught me that true elegance lies in the details, a philosophy that guides every piece I craft at Boussidan.  

From a young age, I found inspiration in the pages of L’Officiel, Vogue, and Joyce, and in the transformative magic of jewelry markets, where raw gold became timeless treasures before my eyes. My grandfather’s generous gifts of jewelry nurtured my love for adornment, encouraging me to wear and layer pieces unapologetically—a joyful rebellion that still inspires my designs today.  

Now, from my Los Angeles atelier, I create jewelry that blends bold sophistication with timeless grace. My collections—like the 1950s-inspired collarbone-length necklaces, 1970s leather-wrapped bracelets, and vibrant tsavorite-adorned pieces—reflect a passion for craftsmanship and individuality. Using the finest materials, from soft lambskin to 14k gold-filled accents, I design pieces that elevate your style effortlessly, whether worn every day or for a special moment. Through my Made With You service, I collaborate with you to reimagine your cherished treasures, crafting bespoke creations that tell your unique story.  

At Boussidan, we believe luxury is for all—crafted with care to bring elegance to every day. ✨